- The Local Way To Stay
Social media is your alma mater. A/B are no letters for you but tests. You are a 4P person and analytic(s) make you tick. Trending is your middle name. You possess the Midas Touch to make things go wildly viral. Describes the concept that you are? This is your call to action!
Head of Digital Marketing
Job Title/Description
We are looking for a qualified Digital Marketing Head to take the lead in developing successful and long-term measurable digital marketing strategies to re-define the way India travels. With over 135,000 properties, GuestHouser is the market leader in the revolution, that is the home-sharing industry. It is an exciting time to be a part of our team, and an even more exciting opportunity to bring this disruptive product to the market.
Key Responsibilities
  • Build detailed road-maps for each channel outlining initiatives, milestones, enablers and dependencies to scale them and also bring about efficiency improvements
  • Hire and grow teams that are best equipped to handle the channels, given the dynamic and fast-growth nature of the business
  • Work closely with engineering teams as well as WW team to leverage technology to build sustainable competitive advantage over other competitors
  • Be a domain expert with solid online acquisition experience (5+ years relevant experience)
  • Proven knowledge and expertise in online acquisition (search, programmatic, content) tactics and best practices, include leveraging customer insights to drive web sales channel growth – experience building in-house tools a plus
  • In depth experience with Google and Facebook advertising products
  • Experience in real-time performance optimization of results and managing significant advertising budget • Data Driven, Innovative and Efficient
  • Proven experience in quantitative & qualitative analysis to justify proposed actions & contingencies, including experience with A/B and multivariate testing
  • Experience computing CAC, LTV and marketing ROI metrics
  • Ability to prioritize activities effectively; focus on critical few, communicate and align conflicting priorities & propose solutions
  • Experience in a managerial role (2+ years people management experience). Ability to manage a team of campaign managers. Coach and grow this team to meet their team objectives as well as personal development goals
  • Technical degree (CS, EE, ...) + MBA from premier institute preferred
  • Proven experience defining and executing long term web and mobile marketing (acquisition/engagement) programs
  • A Bachelor’s degree in any stream
  • The desired skills are persuasion, prospecting, public speaking, writing, closing skills, motivation for sales, identification of customer needs and challenges
Desired Experience: 5+ years
Expected Date of Joining: Immediate
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