Social media is your alma mater. A/B are no letters for you but tests. You are a 4P person and analytic(s) make you tick. Trending is your middle name. You possess the Midas Touch to make things go wildly viral. Describes the concept that you are?
This is your call to action!
Paid Social Media Specialist
Job Title/Description
We are seeking a Paid Social Media Specialist who will own and execute paid social media for GuestHouser. He/She
will manage direct response social acquisition and retargeting strategy, execution and optimization for multiple
branded sites. This will include managing the Facebook analytics, creating unique audience sets requesting creative,
executing on campaigns and tracking and reporting on program performance.
You will be responsible to optimise Facebook and Instagram campaigns designed to deliver customers with the highest
lifetime value at the lowest CPA possible. The ideal candidate for this position should have a firm social media and
analytical background in paid media with a strong discipline for driving conversions and delivering real ROI.
Key Responsibilities
Provides clear, strong reporting on tactics, results, and conversion/performance metrics.
Apply appropriate analysis and optimisation techniques to aggressively scale paid media campaigns on
Facebook and Instagram.
Strategically craft paid Facebook audience targets using custom audiences, retargeting, and psychographic
characteristics.
Key stakeholder in identifying a strategy to attract, engage, and convert social users through a paid
campaign.
Educates oneself on new program features and best practices that could be used to achieve core KPIs.
Use data from Facebook as well as our internal multi-touch attribution tools to expand, evolve, and optimise
paid social media campaigns.
Reporting: analyse data to maintain and forecast monthly budget and ROI figures, and to provide key
insights and recommendations on campaign performance
Create ads using Facebook Power Editor and other social channel advertising platforms.
Clearly develop, outline, and plan strategic ad campaigns to achieve clearly defined objectives.
Skills & Qualifications
2+ years of hands on experience in managing Facebook Ads
Highly proficient in Facebook’s Ads Manager and/or Power Editor.
Experience managing LinkedIn Ads, Twitter Ads, Pinterest Ads; a plus.
Comfortable with A/B testing tools and methods to prove statistical significance between ad and target
market variations.
Comfortable at quickly using Excel for data analysis and manipulation (pivot tables, modelling, etc.)
Proven skills in ad copywriting; a plus.
Experience in Google Analytics or other analytics software
Experience working in International markets; a plus
You love chasing a challenge, thrive on fast-paced environments and are hungry for success
