- The Local Way To Stay
Social media is your alma mater. A/B are no letters for you but tests. You are a 4P person and analytic(s) make you tick. Trending is your middle name. You possess the Midas Touch to make things go wildly viral. Describes the concept that you are? This is your call to action!
Google Adwords PPC Specialist
Job Title/Description
We are looking for a motivated Pay Per Click (PPC) specialist who is hard working, detail-oriented and has a keen eye for analytics. We need someone with Google AdWords experience (Google AdWords Certified Preferred) who can creatively and effectively manage & optimize PPC campaigns to generate maximum ROI.
Key Responsibilities
  • Manage and optimize existing PPC campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
  • Help create PPC strategies including keyword research and analysis.
  • Implementation of PPC strategies.
  • Create performance reports with recommendations for improvements.
  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Up-to-date knowledge of search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and highlight key areas in accordance with client goals
Skills & Qualifications
  • At least three years of hands on experience with popular PPC platforms (AdWords, Yahoo, Bing).
  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools like Google Analytics as well as internal reporting tools.
  • Strong written and communication skills along with a strong work ethic.
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