Google Adwords PPC Specialist Jobs - Guesthouser
Marketing
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Google Adwords PPC Specialist
Job Title/Description
We are looking for a motivated Pay Per Click (PPC) specialist who is hard working, detail-oriented and has a keen eye for analytics. We need someone with Google AdWords experience (Google AdWords Certified Preferred) who can creatively and effectively manage & optimize PPC campaigns to generate maximum ROI.
Key Responsibilities
  • Manage and optimize existing PPC campaign components including, but not limited to – Ad Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.
  • Help create PPC strategies including keyword research and analysis.
  • Implementation of PPC strategies.
  • Create performance reports with recommendations for improvements.
  • Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates.
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
  • Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
  • Keep pace with search engine and PPC industry trends and developments.
  • Up-to-date knowledge of search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and highlight key areas in accordance with client goals
Skills & Qualifications
  • At least three years of hands on experience with popular PPC platforms (AdWords, Yahoo, Bing).
  • Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
  • Proficiency in MS Excel, PowerPoint, and Word.
  • Experience with website analysis using a variety of analytics tools like Google Analytics as well as internal reporting tools.
  • Strong written and communication skills along with a strong work ethic.
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