Social media is your alma mater. A/B are no letters for you but tests. You are a 4P person and analytic(s) make you tick. Trending is your middle name. You possess the Midas Touch to make things go wildly viral. Describes the concept that you are?
This is your call to action!
Lead Campaign Strategist
Job Title/Description
As a Campaign Strategist, you will be devising & running digital marketing campaigns targeting consumers or other
businesses. Your primary focus will be to manage the implementation, tracking and measurement of marketing
campaigns.
Key Responsibilities
Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
Brief and oversee the work of internal and external agencies, such as designers, animators, who will deliver much of the campaign activity
Work within a budget and report any overspend
Write, edit and proofread copy for promotional materials within marketing campaigns
Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
Maintain regular measurement of the ROI of campaigns
Ensure accuracy of marketing materials and provide formal sign off if necessary
Collect and use data to inform new campaigns and the evaluation of existing campaigns
Skills
Acquiring data & ability to target selected groups, as well as analyse the success of the campaigns
Meet deadlines for multiple projects and ensure ROI on marketing campaigns
Manage relationships with agencies and third parties as well as persuade a non-marketing audience
Work with high budgets, meet deadlines for multiple projects
Qualifications
A Bachelor’s degree in any stream
The desired skills are persuasion, prospecting, public speaking, writing, closing skills, motivation for sales,
identification of customer needs and challenges
