Lead Campaign Strategist Jobs - Guesthouser
Marketing
Social media is your alma mater. A/B are no letters for you but tests. You are a 4P person and analytic(s) make you tick. Trending is your middle name. You possess the Midas Touch to make things go wildly viral. Describes the concept that you are? This is your call to action!
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Lead Campaign Strategist
Job Title/Description
As a Campaign Strategist, you will be devising & running digital marketing campaigns targeting consumers or other businesses. Your primary focus will be to manage the implementation, tracking and measurement of marketing campaigns.
Key Responsibilities
  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
  • Brief and oversee the work of internal and external agencies, such as designers, animators, who will deliver much of the campaign activity
  • Work within a budget and report any overspend
  • Write, edit and proofread copy for promotional materials within marketing campaigns
  • Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintain regular measurement of the ROI of campaigns
  • Ensure accuracy of marketing materials and provide formal sign off if necessary
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns
Skills
  • Acquiring data & ability to target selected groups, as well as analyse the success of the campaigns
  • Meet deadlines for multiple projects and ensure ROI on marketing campaigns
  • Manage relationships with agencies and third parties as well as persuade a non-marketing audience
  • Work with high budgets, meet deadlines for multiple projects
Qualifications
  • A Bachelor’s degree in any stream
  • The desired skills are persuasion, prospecting, public speaking, writing, closing skills, motivation for sales, identification of customer needs and challenges
Desired Experience: 3+ years
Expected Date of Joining: Immediate to 1 month
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